Industry Solution

Odoo for Real Estate Agencies
in Ireland

Run listings, buyer pipelines, viewings, offers, sales progression, and commissions in one Odoo system — delivered by an Odoo-only consultancy for Irish agencies.

Listings + viewing pipeline in one place
Buyer/seller CRM + offer tracking
Commission, tasks, and deal reporting

Ideal for: estate agencies, commercial brokers, and multi-agent real estate teams across Ireland.

Common pains

Why agency workflows break without one system

Most agencies run listings, enquiries, viewings, offers, legal progress, and commissions across spreadsheets, email, and WhatsApp. That causes delays, missed follow-up, and weak visibility.

  • Lead follow-up is inconsistent — enquiries from portal/website channels are not handled with consistent SLA.
  • Viewing coordination is fragmented — appointments, notes, and outcomes are scattered across inboxes and calls.
  • Offer progression lacks control — no clean stage flow from offer accepted to close.
  • Commission tracking is manual — splits, triggers, and payout checks consume admin time.
  • Reporting is delayed — managers cannot quickly see conversion, cycle time, and agent performance.
How Odoo fixes it

Odoo modules + outcomes for real estate operations

Odoo connects listings, CRM, viewings, offers, and commissions in one accountable workflow — built around real agency operations in Ireland.

Listings + lead intake

Capture and qualify enquiries from website and portals, assign instantly, and track response SLAs.

CRM Website Automation

Viewings + follow-ups

Coordinate viewings, capture outcomes instantly, and trigger next actions so buyers, sellers, and agents stay aligned.

Calendar Activities CRM

Offers + deal progression

Standardize offer stages, approvals, and legal/compliance checkpoints to avoid deal slippage.

Pipeline Approvals Tasks

Commission management

Track commission rules, splits, and payout status with audit-ready records.

Accounting Rules Audit trail

Agency performance dashboards

Track conversion rates, pipeline velocity, and agent performance with dashboards leadership can trust.

BI Dashboards KPIs

Back-office control

Connect invoices, costs, and office spend to deals and branches for cleaner margin visibility.

Accounting Branches Reporting

What improves (fast)

  • Faster lead response and lower enquiry leakage.
  • More consistent viewing-to-offer progression.
  • Cleaner pipeline visibility for managers and team leads.
  • Commission and branch performance reporting without spreadsheet rework.

The future of real estate tech — summarized in 30 seconds

See how Odoo transforms real estate operations for Irish businesses

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Our approach

Discovery → Configure → Data → Go-live → Scale

Real estate needs speed, control, and consistent follow-up. We implement in phases so teams adopt quickly and leadership gets clear visibility.

1) Discovery

Map lead sources, viewing workflow, offer stages, and commission logic.

2) Configure

Set up modules, roles, approvals, and workflows aligned to your operations.

3) Data

Clean and migrate listings, contacts, open deals, and activity history.

4) Go-live

Testing + training + controlled rollout so teams run the system confidently.

5) Support / AMC

Stabilise, optimise, improve reporting, and extend features over time.

Proof & trust

What clients typically achieve

These are realistic outcome ranges based on structured implementation patterns (actual results vary by size, data quality, and scope).

Faster deal reporting

20–40% faster turnaround from enquiry to qualified viewing with cleaner follow-up workflows.

Stronger offer progression control

15–35% fewer stalled deals through stage-based task automation and manager visibility.

Commission and branch transparency

25–45% less admin effort for commission and branch-level reporting using structured records.

Founder-led delivery

Inovada is an Odoo-only consultancy for Irish SMEs. You get direct accountability, clear scope, and a structured delivery plan — not generic consulting.

Discuss your real estate roadmap
FAQs

Odoo for real estate agencies — common questions

Answers designed for Google + AI search: clear, direct, and practical.

How does Odoo manage property listings for Irish estate agencies?

Odoo centralizes all property listings with photos, descriptions, pricing, and availability. Listings can be syndicated to Daft.ie, MyHome.ie, and other Irish portals. Automated updates ensure consistency across channels, while integrated CRM tracks buyer interest and viewing requests for each property.

Can Odoo track buyer and seller relationships?

Yes. Odoo's CRM module tracks all buyer and seller interactions, viewing history, preferences, and communication. Lead scoring identifies hot prospects, automated follow-ups nurture relationships, and pipeline visibility shows deals at each stage. This ensures no opportunity is missed.

How does Odoo handle commission calculations for agents?

Odoo automates commission calculations based on customizable rules (percentage, tiered, split commissions). Calculations are linked to completed sales, tracked per agent, and integrated with payroll. This eliminates manual calculations, reduces errors, and provides transparent commission reporting.

Does Odoo integrate with Irish property portals like Daft.ie?

While Odoo doesn't have native Daft.ie integration, custom integrations can be developed to sync listings automatically. Alternatively, Odoo can export listings in standard formats for manual upload. Irish Odoo partners like Inovada can implement portal integrations based on your requirements.

What's the implementation timeline for a 5-agent real estate office?

Typical implementation takes 6-10 weeks: CRM and property listings (3-4 weeks), transaction workflows (2-3 weeks), and reporting setup (1-2 weeks). Training is ongoing, and phased rollout ensures minimal disruption. Most agencies see productivity gains within the first month.

Want Odoo built for real estate growth?

In a 30-minute call, we'll map your current agency workflow and outline a practical phased Odoo rollout for listings, viewings, offers, and reporting.

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